At the beginning of the year, Pacific Transformer launched its first direct-to-consumer brand in its 40-year history called Pacific Audio Magnetics. The brand focused on products for professional musicians and came out with a line of power and output transformers for some of the most iconic guitar amplifiers ever built. Our aim was simple: build the best sounding magnetic components possible. In order to achieve this goal, we partnered with renowned amplifier builder George Alessandro to help develop each part, and the response has been tremendous. We were overwhelmed by how many people loved our products at Summer NAMM and have received a ton of feedback from people who have purchased products directly on our website and on our Reverb shop.

“I have built dozens of Fender-style amplifiers over the years and have had the opportunity to try all sorts of transformers from the cheap stuff and most expensive. These are by far my favorite!” -Josh Crawford, Frontier Amplification

“I swapped the transformers in my Trainwreck clone for a set of yours, and it came alive! These things have some mojo!” -Website Customer

Up until now, we have been building each product in small quantities while we evaluated demand for each part. Due to the tremendous response we have received, we are now able to produce products at a greater scale and thus lower the cost of the majority of parts in our catalog. These are the same transformers, built in-house by hand with the same premium components only now at a more aggressive price point that will rival many other manufacturers that outsource their production to China. We hope this opens up the doors for even more builders to access our parts.